To provide the Norwegian Armed Forces with dog equipment and arctic clothing, Non-stop defense was established in 2021. Its origins lie in the company Non-stop dogwear, founded in Norway in 2009. This company produces and sells performance gear for active dogs and humans worldwide. Their story begins with their talented dog Hårek who competed in skijoring. They witnessed a difference in his cheetah speed during free running and running with a harness. Since they couldn’t find a harness at that time that didn’t restrict Hårek, they started inventing their own. After that, they knew that they had to share this with other owners and their dogs.
A cooperation with K9 operator Per Kristian Bruun followed soon after his request to Non-stop dogwear to produce a special edition of dog jackets for the Norwegian Armed Forces. He was already familiar with Non-stop dogwear’s products in his free time with his hunting dogs. Soon after his request a wide range of dog gear and arctic clothing for humans were included.
Bruun, CEO of Non-stop defense, comes from a 15-year career as a K9 handler in the Norwegian Armed Forces. Today, Non-stop defense has more than 10 years of experience with developing dog gear and arctic clothing. The process of product development is ongoing. For them, a product is never complete. There is always space for enhancement and ingenuity. That’s why close cooperation with professional clients is essential. Functionality, quality, and freedom of movement are important in everything they do.
In extreme arctic environments, the reliance on your equipment is paramount. It can signify the contrast between survival and fatality. Non-stop defense possesses direct knowledge regarding the significance of functional, user-friendly, and long-lasting gear.
Bruun explains that “As a K9 handler you have a huge responsibility for your dog but also for your colleagues. Their lives depend on decisions made by you and your K9.”
“That’s why it’s important that you do what’s needed to perform. My passion is to maximize the resource that a K9 is by preparing them well and using the right gear at the right time. A fit and well-equipped K9 has an enormous capacity. A K9 in good physical condition will be able to search for a longer time, and by doing something as simple as putting on dog booties, your K9 can be operative in a much wider range of temperatures and surfaces.”
One of the reasons the cooperation of Non-Stop Defense with the army, police, and working dogs has been successful is the resemblance in needs compared to dog mushers. Both need protection from extreme temperatures when lying or standing still, while also having the option to adjust the temperature when suddenly being on the move is required. Also, their gear needs to be durable to withstand rough situations and they have to be able to move freely.
Non-Stop defense believes that your K9 is an important resource and deserves to be treated as such by having the best gear available to carry out its job. Their K9 Equipment includes jackets, harnesses, and belts for K9 military-, police-, search & rescue- and working dogs. They also have human clothing for extreme cold weather. Their extreme arctic clothing has been tested to the limits and beyond by dog mushers, adventurers, and soldiers training and operating daily in arctic conditions – for your safety and comfort.